The Indian liquor market is a complex and ever-changing beast. As the industry develops, so do the issues around pricing, marketing and distribution. In modern India, there is a growing competition for consumers who are interested in drinking branded spirits. Unproven brands struggle to gain an audience and grow their businesses. This has made it seem like there’s no end to the number of mehmaṇḍer (whisky and wine) refiners operating in the country. To make matters worse, the government is now planning to tax ethanol producers as much as they tax manufacturers of petrol/diesel. The result will be that only about 10 percent of refiners will be able to continue operating at current levels. This will devastate these small players who have been struggling for years to get their business up and running again.
What is the current liquor market situation in India?
In a recent survey, it was found that 28 percent of Indians have a problem with liquor. This is up from 18 percent in 2006, but still very low compared to other developed countries. In fact, it is the lowest percentage of any developed country. The problem is not just about the price of alcohol, but also about the quality and availability of bottles and cans.
How to deal with a changing market
In a recent survey, it was found that 28 percent of Indians have a problem with liquor. This is up from 18 percent in 2006, but still very low compared to other developed countries. The problem is not just about the price of alcohol, but also about the quality and availability of bottles and cans.
The role of brand managers in managing a changing industry
The traditional role of brand managers has been to work in a team-based environment, with a view to generating sales. In recent times, this has been replaced by the idea of managing an entire industry. This means that now, a brand manager must also operate as the head of an entire production facility.
Baristas who can’t get jobs
In an effort to deal with the rising demand for specialty drinks, several Indian coffee and tea bars have popped up in recent years. These bars are in need of help. A job as a coffee or tea bar owner is challenging enough on its own, but when you try to do it as a business, it is even moreso. To make matters worse, many candidates for the job are turned down because they don’t have the required experience or education for the job.
Refining at the national level – Each refiner must choose the cheapest option to continue producing.
This might sound like a harsh sentence, but it is the most logical decision. As we move towards a higher level of production and distribution, where products are more expensive, it makes sense for every marketer to put their best foot forward. If a certain manufacturer has got a particular problem, they will be willing to work on solving it. If not, their products will struggle in the marketplaces.
Conclusion
In a recent survey, it was found that 28 percent of Indians have a problem with liquor. This is up from 18 percent in 2006, but still very low compared to other developed countries. The problem is not just about the price of alcohol, but also about the quality and availability of bottles and cans.
To deal with the rising demand for specialty drinks, several Indian coffee and tea bars have popped up in recent years. These bars are in need of help. A job as a coffee or tea bar owner is challenging enough on its own, but when you try to do it as a business, it is even moreso. To make matters worse, many candidates for the job are turned down because they don’t have the required experience or education for the job.
The role of brand managers in managing a changing industry
The traditional role of brand managers has been to work in a team-based environment, with a view to generating sales. In recent times, this has been replaced by the idea of managing an entire industry. This means that now, a brand manager must also operate as the head of an entire production facility.
Baristas who can’t get jobs
In an effort to deal with the rising demand for specialty drinks, several Indian coffee and Tea bars have popped up in recent years. These bars are in need of help. A job as a coffee or tea bar owner is challenging enough on its own, but when you try to do it as a business, it is even moreso. To make matters worse, many candidates for the job are turned down because they don’t have the required experience or education for the job.
Refining at the national level – Each refiner must choose the cheapest option to continue producing.
This might sound like a harsh sentence, but it is the most logical decision. As we move towards a higher level of production and distribution, where products are more expensive, it makes sense for every marketer to put their best foot forward. If a certain manufacturer has got a particular problem, they will be willing to work on solving it. If not, their products will struggle in the marketplaces.
Conclusion
In a recent survey, it was found that 28 percent of Indians have a problem with liquor. This is up from 18 percent in 2006, but still very low compared to other developed countries. The problem is not just about the price of alcohol, but also about the quality and availability of bottles and cans.
To deal with the rising demand for specialty drinks, several Indian coffee and Tea bars have popped up in recent years. These bars are in need of help. A job as a coffee or tea bar owner is challenging enough on its own, but when you try to do it as a business, it is even moreso. To make matters worse, many candidates for the job are turned down because they don’t have the required experience or education for the job.
