Google Ads and Strategies for More Leads

When used correctly, Google Ads is a powerful tool that can generate a steady stream of leads for your business. But what are the best practices for using Google Ads? And how can you ensure that your campaigns are successful?

In this blog post, we’ll answer those questions and more. So whether you’re new to Google Ads or are looking for ways to improve your results, read on! We’ll give you an overview of how Google Ads works and provide tips and tricks for getting the most out of your campaigns.

How does Google Ads Work?

Google Ads is an auction-based system in which advertisers compete for placement on Google’s search engine results pages (SERPs). The amount you pay per click (CPC) is determined by several factors, including your ad’s quality and the keyword’s competitiveness. 

There are two types of auctions in Google Ads: 

The Search Network Auction:

Responsive search ads are a type of advertising that allows advertisers to compete against each other to have their ads shown in the search results. In this auction, advertisers bid on keywords relevant to their products or services, and the ad most responsive to the keyword is displayed in the search results. The amount that an advertiser pays for a keyword is determined by the ad’s quality and the keyword’s competitiveness. Responsive search ads can effectively reach potential customers, allowing you to target your ad directly to those searching for your product or service.

The Display Network Auction:

This auction occurs when someone sees an ad on a website or app that’s part of the Google Display Network. Advertisers compete against each other in this auction to have their ads shown on these websites and apps. 

Both types of auctions use a similar process to determine which ads are shown: 

  • Google looks at all the eligible ads in an auction and assigns them a quality score based on factors like relevance, Landing Page experience, and click-through rate (CTR). 
  • Google then looks at each advertiser’s CPC bid and multiplies it by their quality score to determine their AdRank. 
  • The highest AdRank wins the auction and gets their ad shown in the desired spot. If no one bids high enough to reach the top spot, that spot goes empty. 
  • After calculating all the AdRank scores, Google determines how much each advertiser will pay per click based on their position and competition. 

Tips & Tricks for Getting More Leads with Google Ads 

Now that you understand how Google Ads works, let’s look at some tips & tricks you can use to get more leads with your campaigns! 

  • Picking the right keywords is essential for any successful campaign. That’s because your keywords determine who will see your ad and when they’ll see it. So take some time to research which keywords are most relevant to your business and make sure to target those keywords in your campaigns. Additionally, consider using negative keywords to exclude searchers who aren’t interested in what you’re selling. For example, if you sell women’s clothing, you might want to add “men” as a negative keyword so that your ad won’t appear when men search for clothing. 
  • Your ad’s CTR is one of the critical factors determining your ad’s quality score—a high-quality score means lower CPCs and better ad positions! So how do you improve your CTR? One way is to write compelling headlines and descriptions that entice searchers to click on your ad. You can also use sitelinks, callouts, and structured snippets to highlight additional information about your business. 
  • Finally, ensure you’re constantly monitoring your campaigns and making adjustments based on their performance. The more data you have, the easier it will be to fine-tune your campaigns for maximum efficiency. Try different strategies and see what works best for your business—and don’t be afraid to experiment!  


Google Ads is a powerful tool that can help you generate leads for your business—but only if you know how to use it effectively! By following the tips & tricks outlined in this blog post, you’ll be well on your way to success with your next campaign!

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