Basic Elements of Marketing Mix

The marketing mix is a conceptual tool used in business to understand the relationship between four broad elements of marketing: product, price, distribution, and promotion. INeil Borden defined it as “the set of marketing tools that the firm uses to pursue its marketing objectives”.

Marketing mix is a marketing strategy used to promote a product or service. It consists of the four P’s – Product, Price, Place and Promotion.

Product: The product is what the company offers. It could be a product like soap or food. The company needs to make sure that the quality of the product is high and meet customer expectations.

Price: Price refers to how much it costs for the customer to buy the product or service, which should be competitive with other similar products on the market. The price needs to be competitive with other companies in order to convince customers to buy their products instead of buying from another company with cheaper prices.

Place: Place refers to where you sell the products – whether it’s online or offline stores. Place refers to where you can buy the product or service, either online or in person at a store location.

Promotion: Promotion means how you advertise your products so people know about them and want them as well as how you get people interested in your products through marketing. Promotion is how you advertise your product or service and get people interested in buying it.

A marketing mix is a set of tools used to promote a product or service. Marketing managers use these tools in order to create an effective marketing campaign. Marketing mix is the process of selecting and using the marketing tools to achieve the desired business goals.

You can use the marketing mix strategy in a variety of ways. For example, you can use it as a way to introduce new products or services into the marketplace. You can also use it as a way to increase sales of an existing product or service. Or, you can use it as a way to help increase customer loyalty and satisfaction with your brand.

Now let us understand the 4 P’s in depth. 


The importance of the main aim of the product in a marketing mix strategy is that it provides us with an opportunity to create something unique and special for customers who purchase your product.

The product is what the company is selling. It can be a physical item or a service. The product should be something that people want and need to purchase. The product is what the company is selling. It can be a physical item or a service.

It should be something that people want and need to purchase. The product is what you are selling and you should differentiate it from competitors in some way. It can be distinguished by quality, design, or performance.

The market is the buying decision. A market is a group of people with needs, wants and desires that you can provide for. The market will be different depending on what type of product or service you are selling. A clothing store would have one market; a grocery store would have another. Before developing your product offering or marketing strategy, you should know who your target markets are.

When is the best time to start your business? During high seasons when demand is high, or in the beginning of the year when people’s spending and budgets are at their highest. Hence, you want to launch a product or an update during this time of the year so that more people can buy it.

The main aim to shape the product in such a way that a customer can easily differentiate it from other products in the market. Your product plays an important role in your marketing mix strategy because it provides you with the opportunity to create a unique and special offer that would entice customers.

The product is the basic element of the marketing mix. It is the tangible or intangible item that a company offers to its customers in exchange for money. The product has four functions in marketing:

Product functions are divided into two categories: tangible and intangible. Tangible functions are those that can be seen, touched or tasted. Intangible functions are those which cannot be seen, touched or tasted but which may have a significant impact on customer satisfaction.

A product has four main functions:

  • It is profitable for the company
  • It communicates the company’s image and identity to customers
  • It provides customer satisfaction by meeting customer needs
  • It builds customer loyalty and brand identity
  • It generates revenue for a company


Price is the element that deals with the monetary value of a product or service in relation to its competitors.

Price affects customer perception of a product. It also affects customer’s willingness to buy said product. Price can be used as an incentive for customers to buy more products or services from you or your company.

Price is an important part of the marketing mix strategy and you can use it in a number of ways to influence customers and, as a result, increase revenue.

You can use price to attract customers by offering discounts or promotions. You can also use price to discourage potential customers by increasing prices or charging more for certain products.

Price is an important part of the marketing mix strategy. It is one of the four Ps: product, place, promotion, and price. Price can affect customer perceptions of value and quality.

Price can be used as a promotional tool to get people to buy products that they wouldn’t have bought otherwise. It can also be used as a psychological tactic to get people to buy more expensive products because they think they are getting a better deal or it will last longer than the cheaper alternative.


Place is the channel through which a company markets its products and services to customers.

Place is important because it has the ability to generate revenue for a company by generating more customers or attracting more shoppers to their business. There are many different types of place in marketing such as: physical stores, online stores, social media pages, advertisements on TV or radio stations, etc.

Place is the physical environment in which products are sold and promotions take place. Marketing managers can use different strategies to promote their products. One such strategy is using location-based services.

Place is the location where your product will be sold or promoted. Place can be an online or physical store. It also includes getting your product into retail stores and other locations like libraries, schools, and hospitals.

Place can also refer to where you promote your product or service. For example, if you have a website for selling products online but you want to increase traffic to that site then you would promote it in places like Google Adwords ads or Facebook ads.

The role of place in marketing mix strategy is important because it can affect both the availability of your product as well as how much money you spend on promoting it.


Promotion is the process of communicating a message about a product or service to prospects or customers. It is the final stage in the marketing mix achieved through advertising, public relations, and sales promotion.

Companies use promotion to create awareness of their product or service in order to increase sales. Companies spend a significant amount on promotion because it has one of the highest rates of return on investment compared to other marketing techniques.

Promotion is what marketers do to make people aware of their products and services.

The promotion is the part of the marketing mix that communicates to consumers about the product, service or brand; through advertising and public relations.

Promotion is a vital component of marketing mix strategy. This is because it helps the company communicate its brand message to potential customers to increase sales and market share.

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